RoundTable Strategic Solutions (RoundTable), Baltimore based, nationally recognized full-service healthcare IT, Revenue Cycle and operational change management consulting firm, announces today the expansion of one of its service lines during its fifth year of business.  The company is also pleased to introduce new key team members.

Consumerism has disrupted major industries including retail, financial services and now healthcare.  As a result, health systems and physician groups are taking a closer look at how they solve for Patient Access, Growth, Retention, Experience and Transparency.

“Patients want a seamless, connected and synchronized experience they have come to expect in other service industries,” said Denise Cuddeback, RoundTable’s Senior Vice President, Management Consulting Services. “Consumers will choose value on their own terms and health systems must continue to address consumer demands and expectations.  This starts by recognizing that we, the delivery systems, often don’t truly understand what problems we are solving for, nor the reality of the complexity and culturally-charged challenges to successfully execute on enterprise wide transformations of this degree.”

Our team of experts recognized this need for healthcare systems and physician groups – big and small – and are designing tailored management strategies for clients, aimed at retaining existing customers, and strategically gaining new. Healthcare Customer Experience & Relationship Management (HCxRM) is among RoundTable’s core services. Our team of strategic and operational experts provide health systems and physician groups a deeper understanding of their patient and customer’s healthcare journey. We develop strategic designs and operational execution plans, including organizational readiness necessary to improve that experience across the care continuum.

“RoundTable is ensuring that our clients are on the leading edge of creating value-based consumer-oriented patient experiences,” said Scott Ketchen, President.  “During our fifth year of business, we are paving the way with a team of exceptional talent providing close to 75 years of management consulting experience. Our growing teams combine their knowledge and creative strategic thought leadership in developing the latest must-have services for all healthcare systems and medical groups.”

Under the leadership of 30-year healthcare and service expert Denise Cuddeback, RoundTable is pleased to announce the addition of two industry experts to the Management Consulting division based in Charlotte, NC.

Lydia Walker joins the team as Senior Director of Management Consulting. With more than twenty years of diverse healthcare experience, Lydia oversees the development, execution and implementation of project deliverables and strategic client plans. She provides revenue cycle and practice management operations, thought leadership and promotes the IT and Management Consulting Services, specifically the Revenue Cycle Integrity Service offerings.  Lydia’s expertise and leadership expands the spectrum of strategy and operational redesign, care coordination, coding/billing, practice management, and EMR workflows to name a few.  Prior to joining RoundTable, Lydia held numerous leadership positions across acute and ambulatory operations, strategy, and information services during her 21-year tenure at Atrium Health (formerly known as Carolinas Healthcare System). She is a Certified Professional Coder and has her MBA from Pfeiffer University in Charlotte, North Carolina.

Theresa Muller joins Lydia as we expand our Charlotte-based consulting services. In her role as Senior Consultant for our Management Consulting practice, Theresa is responsible for assisting our customers to develop strategic marketing plans, and HCxRM future state design & execution. Theresa is a top-performing, results-oriented strategic marketing manager with extensive experience in the healthcare industry. Through her strategic research, Theresa provides insights to improve brand awareness and customer retention by carefully assessing consumer behavior, marketing opportunities and best practices, and analyzing campaign performances while guaranteeing adherence to long-term business goals.  Theresa shares her experiences from her recent roles within large Integrated Healthcare Systems as well as Market Research agencies.

Lydia and Theresa will also work in partnership with RoundTable’s Senior Director Mike Schwob, an industry expert in primary care strategic growth and marketing analytics.

“It is a thrill to work with such amazing talent, especially when they share the same passion for understanding and strategically solving the challenges facing the healthcare system today,” said Cuddeback.  “Now is the time to make a difference in the healthcare industry while customer relationship management is top of mind, and with our team and services, we are confident that we will continue to exceed the expectations of our clients and their customers.”

About RoundTable Strategic Solutions (

RoundTable Strategic Solutions is a Baltimore based, nationally recognized full-service healthcare IT, Revenue Cycle, and operational change management consulting firm with offices in Charlotte and Boston.  Celebrating its fifth year of business, and with 75 years of healthcare experience, the firm specializes in management consulting and advisory; access re-design and optimization; practice growth and operational re-design; and IT implementation, optimization, strategic planning, vendor selection and total cost of ownership analysis; and interim management.